Sport Psychology Center at WMF 2026

It's official: Sport Psychology Center is among the selected exhibitors of the WMF – We Make Future 2026, the International Fair and Festival on innovation dedicated to AI,, the International Fair and Festival on innovation dedicated to AI, technology and digital. The event takes place at BolognaFiere from 24 to 26 June 2026, for the thirteenth edition of a show that every year brings together more than 700 exhibitors and over 1,000 speakers from more than 90 countries.

For us it isn't just a showcase. It is the recognition of a precise idea: athletes' mental preparation can — and must — evolve alongside technology, without ever giving up scientific rigour.

Why a sport psychology platform is at an innovation fair

Sport Psychology Center isn't just a psychological consulting service. It's a platform that integrates sport psychology with virtual reality (VR/WebXR), artificial intelligence and data analysis, with the aim of making mental training concrete, repeatable and measurable.

Il WMF dedica uno spazio specifico, lo Sport & Gaming Festival, at the meeting point of sport, technology and immersive experiences: the natural setting to show how digital tools can support the work of sport psychologists, mental coaches, clubs and federations.

Cosa portiamo a Bologna

At the heart of our stand are the cinque esperienze VR of the platform, each designed to train a specific psychological component:

• Attention and Concentration – sostenere il focus e gestire le distrazioni.
• Decision Making – scelte rapide sotto pressione.
• Peripheral Vision and Reactivity – ampliare il campo percettivo e i tempi di risposta.
• Injury Recovery – supporto psicologico nella fase di riabilitazione.
• Relaxation – regolazione dell’attivazione e gestione dell’ansia pre-prestazione.

Alongside the immersive experiences we also present the platform's artificial intelligence components, designed to support the athlete between one session and the next, and the data architecture that gives continuity and traceability to the path.

La scienza prima di tutto

Technology alone isn't enough. Every experience comes from the operationalisation of established sport psychology constructs — attention, decision-making, perception, emotional regulation — and is part of a path followed by professionals. VR is a growing applied tool in this field, but it remains that: a means in the service of a method, not a shortcut. It's the principle that guides all our work, from protocols to editorial content.

Vieni a trovarci al WMF 2026

Ti aspettiamo a BolognaFiere dal 24 al 26 giugno 2026 at our stand. It will be an opportunity to try the VR experiences in person and talk about mental preparation with our team.

👉 Promo code to access the platform on terms reserved for fair visitors: come and visit us.